Client
LLH Eatery
Role
Brand Identity
Menu & Packaging Design
Photoshoot Direction
Menu & Packaging Design
Photoshoot Direction
Year
2023
Project Overview
Namsan Cutlet House is a restaurant located in Guildford, Surrey.
Developed the overall brand identity, including menu and packaging design,
as well as visual direction for photography.
Developed the overall brand identity, including menu and packaging design,
as well as visual direction for photography.
Brand Identity
Reinterpreted retro Korean diner aesthetics through a modern design approach.
Used retro-inspired Korean typography and bold colours to create a nostalgic
yet contemporary atmosphere.
yet contemporary atmosphere.
Designed a logo featuring a retro-style illustration of Namsan Tower,
expressing the brand’s story and cultural roots.
expressing the brand’s story and cultural roots.
Menu
Illustrated menu items using hand-drawn elements
to strengthen the retro concept.
to strengthen the retro concept.
Added warmth and a playful tone to the dining experience.
Packaging
Designed a large box that comfortably fits the Namsan King Cutlet.
Used the brand’s two signature colours to maintain a simple yet retro-inspired look.
Used the brand’s two signature colours to maintain a simple yet retro-inspired look.
